The rise of the "Beti" powerhouse can be attributed to the increasing focus on women's empowerment and gender equality in Indian society. The #MeToo movement, for instance, sparked a national conversation about women's rights and consent, leading to a surge in media representation of strong, female characters. TV shows like "The Family Man" (2020) and "Paatal Lok" (2020) feature complex, multidimensional female characters who drive the narrative and challenge patriarchal norms.