Also, Bitly is used to shorten links, so perhaps the blog is about shortening the link to the official free trial of QuickBooks. I should make sure to present accurate information and avoid misleading readers. The blog should outline steps to legitimately access any free resources QuickBooks provides, using a Bitly link to direct them to the official site. Maybe the user is a small business owner looking to save money on accounting software, so focusing on that demographic would be helpful.