The widespread adoption of the internet and digital technologies in the 1990s and 2000s transformed the entertainment industry forever. The rise of online platforms, such as YouTube (founded in 2005), allowed users to create and share their own content, democratizing the entertainment landscape. Social media platforms, like Facebook (launched in 2004) and Twitter (launched in 2006), enabled artists, producers, and studios to connect directly with their audiences, promoting their work and building fan bases.