In a move that has sent shockwaves through the sports world, Pilsner Urquell, the iconic Czech pilsner, has announced that it will be ending its long-standing partnership with the popular video game series, " FIFA" and "eFootball" (formerly known as Pro Evolution Soccer) and other games. The partnership, which has been a mainstay of the gaming industry for decades, will officially come to an end on December 31st, 2023.