The global entertainment and media market was valued at $1.4 trillion in 2020 and is expected to reach $2.3 trillion by 2025, growing at a compound annual growth rate (CAGR) of 8.5% (PwC, 2020). The industry is characterized by a shift towards digitalization, with online platforms and streaming services becoming increasingly popular. The rise of streaming services such as Netflix, Amazon Prime Video, and Disney+ has disrupted traditional television viewing habits, offering consumers a vast library of content on-demand.