The rise of streaming services has had a significant impact on traditional TV. According to a report by eMarketer, the number of cord-cutters (people who have abandoned traditional pay TV) in the United States grew from 12.9 million in 2018 to 21.3 million in 2020. This trend has forced traditional TV providers to adapt and evolve their business models.

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The rise of streaming services has had a significant impact on traditional TV. According to a report by eMarketer, the number of cord-cutters (people who have abandoned traditional pay TV) in the United States grew from 12.9 million in 2018 to 21.3 million in 2020. This trend has forced traditional TV providers to adapt and evolve their business models.