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Chapter 5 — Intimacy as Format: Platform Architectures and Monetization Platforms do not merely host; they format intimacy. Subscription models, ephemeral messaging, and algorithmic boosts shape what kinds of gestures are legible as desirable and which are marginalized. This chapter maps revenue streams—direct (subscriptions, tips) and indirect (brand deals, affiliate marketing)—and shows how each incentivizes particular presentations of self. I propose the term "format intimacy" for the way platforms discipline affect.